Optimizing your website for search engines isn't as daunting as you might think. Start with these simple best practices and you'll be well on your way.

Building a website is great for business, but you'll want to avoid making common mistakes that will stop you from getting the most out of your investment.

Effective web copy needs to speak to both bots (search engines) and humans (your ideal client) for maximum reach and conversion. Here's how you can do that.